Most of the conventional advertising and marketing options available to businesses today fail to wholly cater for the needs of small businesses. If you take the example of a newspaper ad, it just fails to stand out enough to draw attention to the message being conveyed. In most cases what a small business can afford, will be a small space in the clutter of classifieds. The same would apply to TV ads.
All is not lost however, it is still possible for a small business to achieve brand recognition and attract a target clientele with the help of signage like www.calgarysignage.ca
. A business owner would be impressed by the impact a well-designed logo with the company name and contact details, placed in a strategic area would have on the marketing of their company.
How to get the best from Signage in Calgary
Location: Even for a business that may be tucked away from the busy streets, it is still possible to use signage to bring clients to that location. The signage does not have to be limited to your exact business premises, you can have it strategically positioned on a busy street with the directions to your premises. For example, led signs such as http://www.calgarysignage.ca/led-signs/ can be put up on falls beside and behind your storefront. Every time a person walks by and sees this sign, they are taking in something about your business, it could be familiarizing themselves with the logo and name of the company, or reading the contact details and with time you will have them coming over even if it is just out of curiosity.
Creativity: Another strategy is to think outside the box. You can employ signage in different ways that will attract attention and brand your business. Something as simple as having different colored bulbs and changing the lighting everyday will attract the attention of passersby. It is an opportunity to stand out from the crowd in your own way.
Moving Signage: You can take your signage to your target by making it mobile. Your car can help you do that. Car magnets are reasonably priced and yet they can cover miles in a single day. Wherever you go and wherever you park, is an opportunity to have people know more about your business. Having calgary signage on your car is like being able to hand a business card to everyone who walks or drives past your car and notices the contact details. Every time your car is in the public, it will be acting like a billboard.
Make it clear: The message you are delivering to your potential client should be simple and clear so that they know what you are offering and can identify the name and location. Do not tell an entire story, just get them to know your business, recognize your logo and find directions or contacts for further information.
The possibilities you have when you use signage are numerous and it remains up to you and your marketing team to come up with the best way to employ signage to effectively market your company and get the best value for money.Take a Tour
George’s Digital signage can now be found in many locations, including departmental stores, schools, banks, and travel hubs. Their role is to keep the viewing audience engaged and enable the viewer to stay connected to the data source. Viewers are enticed both with necessary information and with pertinent offers.
Business owners can expand their impact by using digital screens to display their content, and many businesses utilize digital signage options off-site. However, maintaining appropriate content within your data stream is of tremendous importance and can be problematic, particularly when displaying information about your business in an educational setting.
The following requirements must be considered by anyone hoping to promote their business on digital signage:
Broadcasting – Literally, send a broad or global message to all locations.
Target Casting – Providing content that is especially suited to the location to which you are publishing.
Targeted and specific use of digital signage is a great opportunity for any business hoping to successfully market their products and services. However, providing targeted content requires that the marketer must have access to a good digital content editor. A properly designed data content editor will allow the advertisement designer to create a play list that can access all the media formats in which your data may occur, whether your data is JPEG, TIFF, MPEG, or PDF. These images, when properly managed by the data content editor, can be produced in a stream of images similar to the Windows Movie Maker, thus allowing the data content editor to successfully manage and automate your data images into a successfully functioning data stream, broadcasting images related to your products and services in an eye-catching and appropriate location specific format. Once properly managed and scheduled, your data stream can be broadcast on any digital signage hardware, from single screen schedule displays located in travel hubs and schools to electronic billboards along major roadways.Take a Tour